I’ll be writing a few bite size posts that are bursting full of practical tips that are small enough to remember and easier enough to use straight away. My first post talks about social media etiquette.
What is the Meaning of Social Media Etiquette?
There are many definitions but mine is…
An online contribution that projects a helpful and genuine tone and one that leaves a positive and long lasting impression.
Social Media Etiquette Case Study
Recently a client of mine took me to a coffee house I’d never been before. Instantly I new I wanted to be there – everything from the decor to the music in the background, enticed me in and then there was the hot chocolate…
Unfortunately I didn’t have a good experience with the staff. There was an incident whereby I’d left without paying (as used to paying at the beginning) and one of the waiters had chased me and was very abrupt and rude. Naturally, I went on to Twitter and left my opinion of their service for public viewing. I did ‘tag’ them so I could give them a chance to redeem themselves.
Fortunately, whoever was handling their social media was a professional and was quick to follow me so that they could Direct Message me. They’d asked me to explain what had happened, what their staff member looked like, explained that a few people had also done the same (intentionally) and then apologized.
What I particularly liked about this example is a) they didn’t delete my tweet b) they continued to talk about it openly on Twitter with me and c) they were quick to respond.
Which brings me on to one of my most important social media etiquette tips:
Whether good or bad – always respond and end with a thank you.
My Top Social Media Etiquette Tips
I’m keen to hear your own social media etiquette tips so please leave them in the comments section at the end of this post.
1. Facebook : It’s not OK to post on other business pages to tell them to like yours. It simply doesn’t work like that and if the business does ‘Like’ you – it doesn’t mean they’ll continue to support or even buy off of you.
2. Twitter: Hashtags rock but too many of them put people off. Use a maximum of up to 3 and do your research first – check which ones have more reach.
3. Pinterest : Always link back to the original source and never claim an idea was yours when it wasn’t – you’ll be found out.
4. LinkedIn: Personalize your contact requests and tell people why you are adding them.
5. Facebook & LinkedIn : Avoid bulk emailing and excess tagging – it’s spamming behaviour.
6. Generally : don’t delete comments – instead reply to them all and show people how you can deal with negative press.
Everyone has their own idea of etiquette and remember you can’t please everyone (please most) – try your best!