Marketing with Twitter

Marketing with Twitter is relatively easy but like most things, you just need to know how!

In today’s blog, that’s what I’ll be aiming to do. I’m going to be showing you how the art of content planning can help marketing with Twitter, as well as the likes of Twitter chats and provide you with some helpful resources.

Rules for Marketing with Twitter

1. Be consistent with Tweets.

2. Engage constantly even if it’s wishing someone a great day.

3.Learn the fine line between promoting and spamming.

4. Let your personality shine!

My personality is cake...

My personality is cake…

Content Marketing Plans

I have clients that pull faces at  me when I mention content marketing plans.

However if you are going to use Twitter as a marketing avenue and follow the rules above,  then a content plan will be your best friend.

They will :

  • save  time
  • stop you posting irrelevant content
  • help with consistency and show reliability

You can make them as simple or as complicated as you like but lets start with a basic formula.  Although if you do tell anyone then I’ll have to find you on Twitter and RT you,  so be warned!

May – Week 1

Theme :  Twitter for small business.

Tip: use your blog as inspiration or something simple as a national holiday.

Hint: Aim to post 3 times a day. Some updates such as blog posts will be posted regularly due to everyone being online at different times.

Each day aim to post :

  •  tips to help your customers
  •  helpful/ interesting articles
  • RT a follower(s)
  • reply to any tweets and direct messages

You’ll then use this theme for the next 5 to 7 days with a few changes such as posting your blog links and other important information.

When are the best times to post?

Good question! They’re forever changing but here’s a recent infographic that should provide you with some clarity.

Hubspot infographic

(C) blog.hubspot.com

You can then take your schedule and transfer it on to a system called HootSuite.com.  It’s one of my favourites and it’s easy to use. Not only will your updates appear on Twitter but you can link to the likes of Facebook and Google+

Now that your important information has been scheduled, you can use Twitter at a leisurely pace (but consistently) to get involved with the community and your potential customers.

Remember to :

1. Note down active tweeters and those who you speak to regularly as you can give them shout-outs.

2. Strike up a conversation with one person daily.

3. Get involved with #ff as these are great for finding relevant followers.

4. Write down your sources of information for next time.

The above will help you to plan faster. You can use content plans in advanced (1 month – 3 months)  but I’d recommend them every fortnight to begin with.

Time estimation : 2 -3 hours

Marketing with Twitter Chats

If you’re still with me congratulations (grab a coffee!) Now that you have the preparation out of the way, lets have some fun.

Twitter chats are like communities where those who share the same interest get together and talk. Some of them are used to promote, others are used to provide advice. I came across the concept of Twitter chats about two years ago whilst I was a lifestyle blogger. On a Sunday at 7pm we’d used the hash tag #lbloggers to contribute to a blogging related topic.

It came in handy not only because I’d learn new things but also I’d be connected with other blogs to read, follow and collaborate with.

Twitter chats are really useful because :

  • they aid meaningful interaction
  • they help you to find relevant people to follow
  • you can present yourself as an expert
  • they increase your followers

Twitter Chat Tips 

1. Always include the relevant hashtag otherwise no one in the chat will see it.

2. Aim to arrive 5 minutes.

3.  Have 3 windows open. One on the stream of the chat, another on the host (if it’s advice based)  and another on your own profile so that you can tweet.

Twitter Chat Resources

The following are some links that have a range of chats that go on for all different business aspects. I’m constantly finding new ones so please just ask if you’d like more.

I get involved with some local chats too : #oswestryhour, #shropshirehour, #midlandshour and others such as #bizhour and #lbloggers.

Hint: Watch how they’re conducted before getting involved. You don’t have to get involved but they are an essential tool for marketing with Twitter. If you are brave and do want to contribute, be sure to add them to your content plan so that you can remember them!

I’ll be doing a guide on how to host a Twitter chat soon.

Tweet me and let me  know your thoughts on content plans and chats.

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10 Responses to Marketing with Twitter

  1. Monica June 2, 2014 at 12:09 am #

    Wow, lots of valuable information about promotion through social media! I need some time to absorb this…and change a few habits! Thanks!

    • Chelsea Louise Haden June 2, 2014 at 10:19 pm #

      Hey Monica, thanks for stopping by.

      You’re very welcome. I’ll be doing a load on social media so please visit again. I’ll be especially doing more blogs on content plans which will help you to form that habit a lot easier.

      Thanks!

  2. Andy Lockhart June 2, 2014 at 2:33 am #

    Great post, great information on using Twitter. Loved the infographic especially the piece on the best times to post. Thanks for sharing

    • Chelsea Louise Haden June 2, 2014 at 10:28 pm #

      Hey Andy! Nice to see you here.

      You’re very welcome. These things do change, so when they do, you’ll find it here. 🙂

      Chelsea

  3. Helen June 2, 2014 at 11:38 am #

    Great information here Chelsea and really good timing for me as my business is taking a new turn and I need to start implementing my social media plan. Love the info graphic!

    • Chelsea Louise Haden June 2, 2014 at 10:31 pm #

      Hi Helen, I’m really glad it was of use to you. Now is a great time! Every success. C

  4. Peter Pocklington June 2, 2014 at 11:21 pm #

    Chelsea: Have a crumpet on me 🙂 Twitter is one of those social media that I feel I should be using, but had little idea how to do it and be effective. Until today. Now that excuse has been taken away. This is one of those rare blogs that I print off as keepers and place into my Success Planner to be on hand as I enter my 90-day and monthly planning cycles. Thank You, Thank YOU, THANK YOU. prp

    • Chelsea Louise Haden June 5, 2014 at 5:26 pm #

      I’m so glad that you enjoyed it. I love Twitter, so you can expect a few more articles on this social media network.

      THANK YOU! 🙂

  5. Jamie Thomson June 23, 2014 at 10:21 pm #

    This is my first time visiting your blog Chelsea (I’m not much of an early adopter) but it’s going straight into my bookmarks! Some great tips here on marketing with Twitter. I remember when I first started out and you gave me some fantastic tips about how to find clients through Twitter – this post is a great top up of all that. Thanks very much.

    • Chelsea Louise Haden June 24, 2014 at 9:31 am #

      Hey Jamie, thanks for stopping by.

      I’m so glad that you found it useful. Lots more Twitter related blogs to come.

      Come again! 🙂

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