Marketing with Twitter is relatively easy but like most things, you just need to know how!
In today’s blog, that’s what I’ll be aiming to do. I’m going to be showing you how the art of content planning can help marketing with Twitter, as well as the likes of Twitter chats and provide you with some helpful resources.
Rules for Marketing with Twitter
1. Be consistent with Tweets.
2. Engage constantly even if it’s wishing someone a great day.
3.Learn the fine line between promoting and spamming.
4. Let your personality shine!
Content Marketing Plans
I have clients that pull faces at me when I mention content marketing plans.
However if you are going to use Twitter as a marketing avenue and follow the rules above, then a content plan will be your best friend.
They will :
- save time
- stop you posting irrelevant content
- help with consistency and show reliability
You can make them as simple or as complicated as you like but lets start with a basic formula. Although if you do tell anyone then I’ll have to find you on Twitter and RT you, so be warned!
May – Week 1
Theme : Twitter for small business.
Tip: use your blog as inspiration or something simple as a national holiday.
Hint: Aim to post 3 times a day. Some updates such as blog posts will be posted regularly due to everyone being online at different times.
Each day aim to post :
- tips to help your customers
- helpful/ interesting articles
- RT a follower(s)
- reply to any tweets and direct messages
You’ll then use this theme for the next 5 to 7 days with a few changes such as posting your blog links and other important information.
When are the best times to post?
Good question! They’re forever changing but here’s a recent infographic that should provide you with some clarity.
You can then take your schedule and transfer it on to a system called HootSuite.com. It’s one of my favourites and it’s easy to use. Not only will your updates appear on Twitter but you can link to the likes of Facebook and Google+
Now that your important information has been scheduled, you can use Twitter at a leisurely pace (but consistently) to get involved with the community and your potential customers.
Remember to :
1. Note down active tweeters and those who you speak to regularly as you can give them shout-outs.
2. Strike up a conversation with one person daily.
3. Get involved with #ff as these are great for finding relevant followers.
4. Write down your sources of information for next time.
The above will help you to plan faster. You can use content plans in advanced (1 month – 3 months) but I’d recommend them every fortnight to begin with.
Time estimation : 2 -3 hours
Marketing with Twitter Chats
If you’re still with me congratulations (grab a coffee!) Now that you have the preparation out of the way, lets have some fun.
Twitter chats are like communities where those who share the same interest get together and talk. Some of them are used to promote, others are used to provide advice. I came across the concept of Twitter chats about two years ago whilst I was a lifestyle blogger. On a Sunday at 7pm we’d used the hash tag #lbloggers to contribute to a blogging related topic.
It came in handy not only because I’d learn new things but also I’d be connected with other blogs to read, follow and collaborate with.
Twitter chats are really useful because :
- they aid meaningful interaction
- they help you to find relevant people to follow
- you can present yourself as an expert
- they increase your followers
Twitter Chat Tips
1. Always include the relevant hashtag otherwise no one in the chat will see it.
2. Aim to arrive 5 minutes.
3. Have 3 windows open. One on the stream of the chat, another on the host (if it’s advice based) and another on your own profile so that you can tweet.
Twitter Chat Resources
The following are some links that have a range of chats that go on for all different business aspects. I’m constantly finding new ones so please just ask if you’d like more.
Hint: Watch how they’re conducted before getting involved. You don’t have to get involved but they are an essential tool for marketing with Twitter. If you are brave and do want to contribute, be sure to add them to your content plan so that you can remember them!
I’ll be doing a guide on how to host a Twitter chat soon.
Tweet me and let me know your thoughts on content plans and chats.