The topic today looks at how to blog but specifically how to blog for your online business.
Last month I gave a few talks to Biz Mums in my local area of Shropshire and further afield in Crewe, about how blogging for their business website was important. It’s always a challenge to try and persuade somebody to do something when they’ve got 101 million other things to do and especially mumpreneurs! Hopefully I convinced them (yikes) but as soon as I got home, I sent them some tips to help and convince them further.
I’m not too sure where you’re at with blogging and how it fits in with your plan. Today I’m not here to convince you but it turns out that this month, I’m going to be writing a lot about blogging so I thought this would be a great way to start off.
If you find the following useful then please share.
How to Blog in 6 Smart Ways are as Follows:
- Stimulate the mind
Before you consider how to blog, you’ll need a subject to write about. I’ve found a great way of searching through the sea of stuff in my mind and it’s called mind mapping by Tony Buzan
- Give your reader a snapshot
Online readers are pushed for time! A great technique that I use is to summarise the main point(s) in an introduction. This then helps the reader to decide quickly if this blog is for them.
- Follow the 3 C rule
Correct – are you using facts? If so, can you back them up? If you’re just talking about opinions then that’s fine but if you want to persuade and prove a point, back it up.
A good example is the following blog – you’ll see that they will provide other links on similar topics to show others are thinking the same too.
It helps with credibility.
Clear – are you getting your message across clearly? A good blog explores between 3 – 5 points and any more overloads the reader. If you do have more points to explore then try a series of blogs on the same subject. This allows to you go into depth and gives you more to write about in the long run.
Concise – remember readers are pushed for time, so there are a few things that you can do to help them read faster.
- Bulleted points
- Scan-able headings
- Short sentences
If you can say it in a sentence, delete the paragraph.
- Persuade with a headline
There are many formulas for writing a good headline, such as asking a question or by doing the following.
As an example my headline ‘How to Blog Like a Professional in 6 Smart Ways’ uses the below formulas:
- Everyone wants to know how
- Blog is a keyword
- Professional acts as a hook
- Numbers satisfy the methodical brains
- Smart is a trigger word and evokes feelings
- Give your reader instructions
Remember to blog with a purpose.
Ideally you should want your readers to do something after they’ve read your blog. Is that to share it or to subscribe to your mailing list? Remember to tell them, and tell them often but avoid using DON’T.
Have you ever seen ‘don’t forget to subscribe’ or ‘don’t hesitate to call’? The brain can’t process don’t and will turn it into do therefore it becomes ‘do forget or ‘do hesitate.’
When you’re expressing what you want – what you don’t want shouldn’t come into it.
- Give your reader visual content
Pictures are very popular on the internet as they’re useful because they break up content and give the eyes a rest. However there is such thing as copyright and not just using any old pictures.
It’s great if you can take your own but if that’s too much hassle then the following links will help you out.
Have you found my tips useful? Please subscribe to my newsletter (at the bottom of the page) as I’ll be giving away a FREE guide to help you more in your blogging adventures.
See what I did there?
Tip 6… 😉