Archive | Content Strategy

What is content marketing?

What is Content Marketing?

A Non Jargon Definition This post aims to give you a natural and clear definition on what is content marketing? As I mentioned in my last post, content marketing is relatively knew.  When I tell people I’m a content marketer, a mist appears over their eyes and their head cocks to one side which usually […]

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Content Marketing Help

Give your Content Marketing a Clearer Focus in 3 Ways.

This month I sent out a newsletter titled – How are we improving this 2016? In it, explained the lessons I’d learnt and opportunities I’d identified to move my business forward. This content marketing post aims to expand on that further and give you insight into how you can tweak some of the smaller things […]

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WordCamp Birmingham

WordCamp Birmingham: Customer Profiling for Targeted Content Creation

Photo by teamstickergiant Today’s blog is inspired by a recent lightening talk that I did at WordCamp Birmingham.  It’s about using customer profiling and how it can help to create audience specific content that’s engaging and informative.   It’s an easy tool to use but it requires some thought and a bit of planning. WordCamp Birmingham […]

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