Keeping your elbows off the table and using the right knife doesn’t apply to my 5 top tips for Twitter etiquette in business. Although if you’re eating and tweeting at the table then that’s a different story for another day! 😉
My guide below for Twitter etiquette will help you become regarded as a person to look up to.
5 Top Tips for Twitter etiquette in business
1. Be law abiding
I recently went to a lecture on the subject of digital law. I was quite surprised to hear that any kind of social media update can now be used as a form of evidence!
With that in mind, it’s becoming more important to think before we tweet! Any form of negative comments about or to others, as well as posting ‘funny’ but potentially illegal content will get us into hot water.
For more on this, please have a look at the notes from Peter Wright who gave the digital law lecture at WordCamp Sheffield 2014.
2. Be ethical
There are few tactics to gain followers on Twitter that will be counter productive in the long run. One is known as the ‘one night stand’ whereby someone will follow and then un-follow after you’ve followed them back. There’s really no point – you will be found out.
Plagiarism still exists on Twitter even though it’s only 140 characters. It’s good practice to always RT or mention/link to the original source. The same can be said for those who’ve pointed you in the right direction and it’s friendly too!
3. Be relevant
Retweeting is a great way to share what’s going on. After all I bet your followers have some useful and interesting material. However I have seen a lot of accounts that consist of RTs about everything and (anything ) but they forget that their audience will see these.
Always be sure to read what you’re sharing especially if it’s link based, other wise people will unfollow if you’re seen as spam.
4. Be considerate
Posting frequency – there is no right or wrong answer to this. This comes back to relevancy. You have to put yourself in the shoes of your audience. Do you want your feed blocked up with useless what-your’re-having-for-breakfast information?
Thank you – it’s always polite to say thank you to those who RT, favourite and generally chat with you. It all helps to build up interaction and engagement.
If you have a lot of people doing it, it can be time consuming when messaging everyone separately. To get around this, either include them in a thank you tweet with a whole host of others or simply send a generic thank you aimed at no one in particular.
5. Be worthy of a follow
Say no to ‘thank you and go to’ automated DMs – they are spam! Need I say more? Tweet your followers instead. There are exceptions for example I like the ones that remind me of when Twitter chats are taking place.
Keep it top secret – have you seen those tweets that include ‘spoiler alerts?’ Be one of those people that keeps things top secret, other wise it’s a really good way of turning your account into a negative one.
Add value – think before you tweet. What makes your tweet worth taking 30 seconds out of my day for? Provide helpful hints, articles and introduce fellow tweeties to your audience.
These have been my top 5 top tips for Twitter etiquette for business. If you have more to add please do share the social love.